In 2005, Scott Schuman transformed fashion photography forever when he founded the blog The Sartorialist. The idea was simple: to open a dialogue between fashion and daily life, by shooting locals in public spaces. But in the lineage of Bill Cunningham and August Sander, that unpretentious, radical emphasis on “real people”—off the runway, out of the studio—elevated people-watching to an art and street style to high fashion, long before Instagram. In Milano, Schuman found a muse dressed for the task.
Milano chronicles nearly twenty years of his devotion to the inimitable Milanese and their bustling, stylish city, first as a visitor, then as a local. Featuring a foreword by the late Giorgio Armani and an extensive interview unpacking Schuman’s unique approach to capturing fashion in the wild, the photos are so cinematically composed, it’s a wonder they were shot on the move. Schuman seems to pause Milano, not only those shoppers, skaters, and smokers who might have the time but those without it: